Hiring Sales Leaders for New Sales Strategy at Avon Products

Barbara Pelly, Director, Human Resources for U.S. Sales, for Avon Products, discusses the organization’s transition to a new sales strategy and its initiative to recruit and hire sales leaders to execute that strategy. The presenter will cover:

  • Avon’s transition from a direct selling model to a multi-level selling model
  • How Avon recruits and hires the sales leaders it needs to drive its new sales strategy
  • The challenges of rolling out the new sales strategy globally
  • How Avon partnered with DDI to implement a more efficient screening process
  • What defines a great sales leader at Avon
  • The importance of behavior-based interviewing in the sales leader selection process
  • How the new recruiting and hiring process has positioned Avon for success in both the short and long term

Hiring Sales Leaders for New Sales Strategy at Avon Products
[Total Running Time: 11:12 | Size: 10.2 MB]
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Interviewer:
Craig Irons, Editor, GO Magazine

Thought Leaders: 
Barbara Pelly is Director, Human Resources for U.S. Sales, for Avon Products.