Developing Sales LeadersWould you force all of your sales people to buy the same health-care coverage? Coverage they may not need based upon their medical history, family status, or life-style? Unfortunately many sales organizations take this exact approach with sales training and development – and it doesn’t work. Each sales person and sales leader brings a unique set of skills, development needs, and personalities to the table. Some sales professionals may need formalized training to help understand a new sales approach. Others may need one-to-one coaching to improve soft skills. DDI’s research shows that sales leaders fail to motivate and develop their teams because they are unable to diagnose individual development needs, and tailor training and coaching activities to meet those needs.
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